This is Ed Sheeran -You need me, i don't need you. This music video is different compared to Ed Sheeran The A Team music video which has a story line, where a young homeless girl in London gets herself into drugs and prostitution.
This video breaks some of the codes and conventions of pop music videos as the video is all shot in black and white instead of it being colourful. The music video concentrates on the main character/ dancer that uses sign language to tell the story. The video follows some of the codes and conventions of a typical music video as it has some dance routines. The editing of the video is fast jump cuts and the camera angles and shots are long shots mid shots and some close ups and some extreme close ups.