Evaluation Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?
During our filming we used the Canon 600D camera and Hama Omega premium III tripod in order to have steady filming and have flexibility in filming. Along with this we used a double-sided reflector to have a better dispersion of light in the shot we would be filming. This, in conjunction with some lights and light stands would provide adequate light for filming. The editing occured in Adobe Premier Pro with plans to add touches on Adobe After Effects.

Canon 600D

Reflector



Omega Premium III

Adobe Premier Pro

 

 

Adobe Photoshop

Wix.com

Research and Planning Stages

In our research and planning stage, we used various technologies in order to complete our research and planning and record it, we used technologies such as:
Internet:
-Google - Researching codes & conventions, etc.
-Blogger - To log our progress
-YouTube/Vimeo - To research similar products and conventions
-Prezi - To display our progress and other parts of our research and planning
-Pitchfork - Website to perform detailed research into similar products
Magazines
-Magazines were used to look at pictures of band clothing, similar products and codes and conventions of Indie/Rock music; NME, Mojo and Q magazine.
Television
-Watching music videos of a similar or certain genre to find codes and conventions, to compare what theorist has been used in certain music videos as well as clothing and the outline of the music videos, ie; narrative or performance clips.

Evaluation
-Prezi - To answer Evaluation Question 1
-Internet - Blogger - To record our evaluation responses.

Evaluation Question 3

What have you learnt from your audience feedback?

There were various ways to learn our audience feedback towards the music video. We learnt, and recorded this feedback in anumber of ways;

•  Through comments on YouTube/Facebook video page
• Feedback from class presentation
• One-to-one interviews with the teacher
• Through dialogue

  Through these methods of conveying feedback, we learnt that;

• The continuity of our video produces confusion
• Some cuts are slightly unnecessary/confusing - Some of the cuts break the continuity of the video
• Colour - Colour was bright at times, as opposed to dark atmospheres in the next cut.

This feedback influenced us to keep our atmosphere the same throughout the video, so we opted for a dark consistent theme. In terms of the cuts, we decided to edit them by fading some cuts out, whilst leaving some as we thought it produced some film related shots, eg; match on action during first 30 seconds of video.

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

Effective

 - We thought that the colour theme inbetween our Digi-Pak, Video and website was very effective in terms of having a consistent colour theme throughout.
 - The Digi-Pak also combines two still shots from the music video, for the front and back cover.
 - The Websites main feature is the large music video view which is central to the page so people can actually see it. This was similar to other websites which we researched.
 - The band name in the top left hand corner of the page with white text and a red background is easy to see and clear to the audience.
 - The main product is the music video which shows clear links to the other tasks.
 - At the end of the video the actor is shown on a long walk down the track as a long walk to the end which is seen on the digipak itself as the pictures taken were from the site of the scene.

Evaluation question 1

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The Castros Digi-pak

We have chosen to go for a 6 panel design so that we could have the song lyrics on the panels.

The Castors - Trapdoor

The Castros Website

The Castros Official Website

Risk Assessment

Location: Town Centre

Risk	Action Carried out	How this can be prevented or changed
Walking public	Could bump into people walking	Try to work around people and try to film during a quiet time of the day.
Companies	Could advertise the company	Try to point the camera in a separate area
Lamp posts/signs	Cameraman could walk into the lamp posts/signs when filming	Having a second man to help the camera as an aid

Location: Riverside/ Ferry Meadows

Risk	Action carried out		How this can be prevented
Falling into the river	Could drown and damage equipment		Film away from the waters’ edge
Duck	Could get into the shot when we didn’t want them		Film away from the ducks. Feed the ducks/swans out of the shot
Hit by Cyclist	The cameraman/ actor may get hurt. Equipment may get damaged		Have someone watch out for cyclist approaching. Move away from path.
Trees	Cameraman could walk into the tree when filming	Having a second man to help the camera as an aid

Location: Peterborough Nene Valley railway Station

Risk	Action carried out	How this can be prevented
Falling on the tracks	Spraining/ dislocating an ankle/arm. Equipment could also get damaged	Watch where you put your step. Have someone looking  out for you, if you have to walk backwards
Getting hit by a train	May get killed	Do not film during working hours

Location: Bar

Risk	Action carried out		How this can be prevented
Glass smashing	Getting cut by broken glass	Make sure that no one is in the way. Stand behind the corner/bar, to get out of the way of the glass shards

Location Scouting

For our music video, we decided to have a video with the emphasis on feelings and the surroundings of the feelings, ie; The actor is sad and therefore he is surrounded by tunnels and dark atmospheres, as well as big empty spaces. This is what we found to be ideal for our music video.

Ferry Meadows - This is due to the big, empty fields, as well as the lakes and the sunset which we found tied in perfectly with the ending of the music video.

Embankment - Initially the plan was to film here, as it was tied to Ferry Meadows and the scene of a river and  waterside would be consistent, however after looking into this further, we decided that it is not suitable as the trees have been cut down making it look bland.

Nene Valley Railway Station - From the start we planned to film along a railway line in order to show the long trek in the end of the video, this was especially suitable as the railway line would be out of use during our filming schedule, and was easily accessible.

Town Centre - We have decided to film in a bar and restaurant which were located in town centre. To make sure that town was not packed with people, who are out shopping, we chose to film on a weekday. This reinforces the idea of loneliness and made it a lot easier as we did not have to wait for people to walk by constantly so that we could get on with our shooting.

Initial ideas for a website

These are some of the initial ideas fot the band website. We have not decided on the fonts and the colours yet. But we are thinking of using light colours to go with the Indie style of the band.